
Happy Sunday! We hope you’ve been enjoying this cool weather as much as we have!
Grab your coffee and let’s dive into what’s happening along the line ☕️
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
In this Northline Issue…
🦟 West Nile Is Still Turning Up in Local Mosquito Traps
🎭 Carroll Theatre's Free Three-Play Festival Wraps Up Tonight
🍔 Coming Soon: Jakes in North Richland Hills
📅 Plus: 45+ Local Events, Weather & More
📅 Around The Line
Sunday, Oct. 18
Oktoberfest Southlake (final day) | Southlake Town Square, Southlake | 12-7 PM | Free
PumpkinFest (final day) | Meadowmere Park, Grapevine | 10 AM-9 PM, gate closes 8 PM | $20/car, cards only
Day Out With Thomas (final day) | Grapevine Vintage Railroad, Grapevine | Tickets required, buy ahead
The Wedding Singer (final performance) | Runway Theatre, Grapevine | 3 PM | $22 adults, $19 seniors & students
Horror Book Fest (final day) | Talking Animals Books, Grapevine | Free | Authors and vendors
Hall's Pumpkin Farm and Corn Maze | Hall's Pumpkin Farm, Grapevine | Through Nov. 1 | Sun 1-8 PM, closed Mon-Tue | $15 ages 12+, $10 ages 4-11, 3 and under free | Cash only
Fall Storywalk | Plaza at City Hall, Colleyville | Through Oct. 31 | Free
Open Sewing & Fiber Arts Studio (18+) | Grapevine Public Library, Grapevine | 10 AM-1 PM | Free | Library card required
Art Cart | Grapevine Public Library, Grapevine | 10:30 AM-2:30 PM | Free
Level Up: Smash Bros. Training Camp | Grapevine Public Library, Grapevine | 12:30-3:30 PM | Free | Ages 8+ | No registration
Lotería at Harvest Hall | Third Rail Bar + Events at Harvest Hall, Grapevine | 1-3 PM | Free | All ages
Teen Junk Journal Club (ages 13-17) | Grapevine Public Library, Grapevine | 2-4 PM | Free
Bingo at the Hall | Third Rail Bar + Events at Harvest Hall, Grapevine | 4 PM, check-in 3:30 PM | Free | All ages
School of Rock: Rock-o-ween | Meow Wolf Grapevine, Grapevine | 4-6 PM | Free with Meow Wolf admission | All ages
Carroll Theatre Fall Festival (final night) | Carroll Senior High School, Southlake | 6:30 PM | Free | Three student plays
Monday, Oct. 19
Yoga Storytime (ages 0-5) | Keller Public Library, Keller | 9:30-10:30 AM | Free
STEM Lab (18+) | Grapevine Public Library Makerspace, Grapevine | 10 AM-1 PM | Free
Family Story Time | Colleyville Public Library, Colleyville | 10:30-11 AM | Free | All ages, no registration
Mahjong Mondays | Keller Public Library, Keller | 11 AM-2 PM | Free | Adults
Melodies & Motion | North Richland Hills Public Library, North Richland Hills | 11:30 AM-12:15 PM | Free | Toddlers
Keller Pumpkin Patch | Landscape Systems Garden Center, Keller | Mon-Sat 7 AM-6 PM | Free admission
Chess Club (ages 5-9) | Southlake Public Library, Southlake | 3:30-4:30 PM | Free | No experience needed, parents stay in the library
After-School Cinema & Snacks (teens 13+) | Grapevine Public Library, Grapevine | 4:30-6 PM | Free
Digital Dimensions: Library VR Day (ages 10+) | Grapevine Public Library, Grapevine | 5-7 PM | Free
Kids' Chess Club (ages 6-12) | Keller Public Library, Keller | 5-6 PM | Free | Space is limited
Knit & Crochet Circle | Grapevine Public Library, Grapevine | 5:30-7:30 PM | Free
Knitting & Crocheting Social Group for Adults | Watauga Public Library, Watauga | 5:30-7:50 PM | Free
Youth Pokémon Club (ages 7-17) | Watauga Public Library, Watauga | 5:30-7:30 PM | Free
Grim Readers' Book Club | Watauga Public Library, Watauga | 6-7 PM | Free
Book With A Hook (crochet) | North Richland Hills Public Library, North Richland Hills | 6:30-8 PM | Free | Adults, beginners welcome
Tuesday, Oct. 20
Babytime Storytime | Haslet Public Library, Haslet | 9:30-10 AM | Free
Baby Story Time | Southlake Public Library, Southlake | 10-10:30 AM | Free | No registration
Art Studio (18+) | Grapevine Public Library, Grapevine | 10 AM-1 PM | Free | Library card required
Toddler Storytime | Watauga Public Library, Watauga | 10-10:30 AM | Free
Trick-or-Treat Cartoons & Crafts | Lancaster Theatre, Grapevine | 10 AM | $6 per child (includes a craft, popcorn and a drink), $3 per adult | Tickets required
Storytime for Toddlers & Preschoolers | Grapevine Public Library, Grapevine | 10:30-11 AM | Free | Pick up a ticket at the desk 15 minutes before
Baby Storytime (ages 0-18 months) | Keller Public Library, Keller | 10:30-11:30 AM | Free
Musical Story Time Adventures | Southlake Public Library, Southlake | 10:45-11:15 AM | Free | No registration
Preschool Storytime | Watauga Public Library, Watauga | 11-11:30 AM | Free
Preschool Open Play | Southlake Public Library, Southlake | 11:15 AM-12 PM | Free | No registration
Homeschool Craft (ages 5-14) | Watauga Public Library, Watauga | 12:30-1:30 PM | Free
Melodies & Motion | North Richland Hills Public Library, North Richland Hills | 2:30-3:15 PM | Free | Toddlers
Fraud and Scam Awareness with AARP | Watauga Public Library, Watauga | 4:30-5:30 PM | Free | Open to all
Open Practice & Play Night (ages 12+) | Grapevine Public Library, Grapevine | 4:30-7 PM | Free
Blackland Prairie Raptor Center Visit | Keller Public Library, Keller | 5-6 PM | Free | Live birds of prey
TeenTober: Baba Yaga Birdhouses | Grapevine Public Library, Grapevine | 5-6:30 PM | Free | Teens | Registration required
Yoga in the Haslet Community Center | Haslet Community Center, Haslet | 5:45-7:15 PM
Heartfulness Meditation (ages 16+) | Roanoke Public Library, Roanoke | 6-7 PM | No experience necessary
Pinterest Party: Spackle Pumpkin Patch | North Richland Hills Public Library, North Richland Hills | 6-7 PM | Free | Adults | No registration, while supplies last
American History Storytime with the DAR | Grapevine Public Library, Grapevine | 6:30-7 PM | Free
Name That Tune: Music Trivia | Third Rail Bar + Events at Harvest Hall, Grapevine | 7-9 PM
🌦️ The Forecast

📰 The Local Rundown
🦟 West Nile Is Still Turning Up in Local Mosquito Traps
It's the middle of October, but mosquito season isn't quite done with us. Colleyville has reported its 15th mosquito sample of 2026 to test positive for West Nile virus, Community Impact reports. The sample was collected around 300 W. L.D. Lockett Road, one of six the city sent to Tarrant County for testing the week of Oct. 8, and the city has treated the area with fogging and larvicide, with more treatment and testing planned. Colleyville also reported a human case of West Nile around Aug. 11.
Tarrant County Public Health has logged 170 positive samples so far this year. Its most recent weekly report, covering Sept. 27 to Oct. 3, lists 14 in Colleyville (before this latest one), 13 in Keller, 6 in Grapevine, 5 in Southlake, 3 in North Richland Hills and 2 in Haslet. Over in Trophy Club, the town says its traps tested negative on Oct. 14.
Most people who catch West Nile never feel sick, but people over 50 and those with weakened immune systems face a higher risk of serious illness, according to the city. The CDC says mosquito activity can last through October, so the usual advice still applies: use a repellent with DEET, wear long sleeves and pants, and don't let water sit for more than two days in buckets, gutters or birdbaths.
🎭 Carroll Theatre's Free Three-Play Festival Wraps Up Tonight
Looking for something to do tonight that won't cost a thing? Carroll Senior High's theatre department closes out its first fall festival this evening, with three student plays staged on the same night in two spaces at the school in Southlake.
At 6:30 p.m., "Lord of the Flies" takes the auditorium stage while advanced students perform William Inge's 1953 drama "Picnic" in the more intimate black box. "Peter and the Starcatcher," the prequel to Peter Pan, follows in the auditorium with a cast made up entirely of freshmen, all performing in their first Carroll Senior High production.
Admission to all three shows is free. The school is at 1501 W. Southlake Blvd., and Carroll Theatre posts updates on Instagram at @carrolldragontheatre.
🍽️ Local Table 🍽️
🔜 Coming Soon: Jakes | 5301 Davis Blvd., North Richland Hills
A burger spot with its own backyard is about to open on Davis Boulevard. Jakes Burgers and Beer says its new North Richland Hills location, at the northwest corner of Davis and Lola Drive, opens Wednesday, Oct. 21.
It's the first half of a new restaurant park from Addison-based MAD Concepts Group. Sister restaurant Tacos & Avocados is planned to follow in the coming weeks, and between the two sits The Backyard, an open lawn with games and space for families to hang out after a meal, CultureMap Fort Worth reports.
Jakes got its start in East Dallas in 1985 and now has more than a dozen locations around DFW. It's known for burgers and hand-cut fries, and the menu also runs to chicken sandwiches, wings, nachos and platters like chicken-fried steak. The NRH spot plans weekend brunch from 9 a.m. to 1 p.m. on Saturdays and Sundays.
Jakes (opening Wed., Oct. 21) | 5301 Davis Blvd. #100, North Richland Hills | Mon-Thu 11 AM-10 PM, Fri 11 AM-11 PM, Sat 9 AM-11 PM, Sun 9 AM-10 PM | (817) 737-5253
Know about a new spot, a closing, or a hidden gem? Hit reply and tell us.



