
Good morning, good morning! 🍂 Happy Friday, and welcome to a full fall weekend along the line.
In this Northline Issue…
🏡 A 357-Unit Senior Community Heads to Southlake Council
⚽ Keller's Youth Sports Board Is Still on the Bench
🍽️ Local Table: 7 Brew Coffee Coming to Keller Parkway
📅 Plus: 45+ Local Events, Weather & More
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
🌦️ The Forecast

Ozone Action Day Friday: The Texas Commission on Environmental Quality has declared an Ozone Action Day for Dallas-Fort Worth on Friday, and NWS Fort Worth has an Air Quality Alert out for our area. Conditions favor high ozone levels, so it's a good day to share a ride, pack your lunch or skip the drive-through line.
📰 The Local Rundown
🏡 A 357-Unit Senior Community Heads to Southlake Council
A big piece of land near the middle of Southlake could become a senior living community. Southlake's Planning and Zoning Commission approved plans from Touchmark for a 17.6-acre community at the southeast corner of North Carroll Avenue and East Highland Street, on land owned by Carroll ISD and Gateway Church. The zoning change, site plan and an update to the city's future land use plan now go to the City Council for a vote in November, according to Community Impact.
As proposed, the community would have 357 units for independent living, assisted living and memory care, and residents would need to be at least 62. The plan includes 8 acres of open space, an underground parking garage and 419 parking spaces in all. Touchmark, which has 18 communities in the U.S. and Canada, would develop, own and operate it.
Residents spoke on both sides at the Oct. 8 meeting. Some worried about the number of units and the traffic, while others said Southlake has few places for older residents who want to stay in town. According to the city, the zoning wouldn't allow the community to be converted into apartments, and any change would need council action.
⚽ Keller's Youth Sports Board Is Still on the Bench

Keller still hasn't decided whether to create a new resident board to oversee youth sports. As proposed, the Keller Sports Authority would ideally have seven Keller residents with current, direct experience in youth sports, appointed the same way as the city's other boards. It would receive quarterly or seasonal updates from each sports association and make recommendations to the City Council.
The city says it invested about $48 million to transform Keller Sports Park, and its staff presentation notes that "many Keller families are choosing to participate in programs outside of Keller." On Sept. 15, the council voted 6-1 to table a resolution creating the board, with Mayor Ross McMullin voting no. On Oct. 6, according to draft minutes, the council asked staff to set up a joint work session with the Parks and Recreation Board.
That session took place Oct. 20. According to the draft minutes, the discussion included compliance with user agreements, accountability, transparency and "inappropriate coaching conduct," and members talked about strengthening user agreements, increasing reporting requirements, improving enforcement and getting community feedback. No formal action was taken, and the ordinance that would have created the board saw no action that night, so for now the board does not exist.
🍽️ Local Table 🍽️
🔜 Coming Soon: 7 Brew Coffee | 901 Keller Pkwy., Keller
7 Brew Coffee is a step closer to Keller Parkway. At its Oct. 20 meeting, Keller City Council unanimously approved a specific use permit for a 7 Brew drive-thru at 901 Keller Pkwy., the multitenant building at the northeast corner of Keller Parkway and Pate Orr Road, plus a site plan for the property. The city's Planning and Zoning Commission had recommended the permit 5-0 in September.
The plans would turn the building's existing drive-thru into a double-lane drive-thru and give the 1984 building a full exterior makeover, along with a rehabbed parking lot and new landscaping. 7 Brew would share the building with Little Caesars, Keller Donuts and possibly a new restaurant. Proposed hours are 5:30 AM to 10 PM Sunday through Thursday and 5:30 AM to 11 PM on Fridays and Saturdays. No opening date has been announced.
Know about a new spot, a closing, or a hidden gem? Hit reply and tell us.
📅 Around The Line
Friday, Oct. 23
Hall's Pumpkin Farm and Corn Maze | Hall's Pumpkin Farm, 3420 Hall-Johnson Rd., Grapevine | Fri 3-9 PM, Sat 10 AM-9 PM, Sun 1-8 PM | Through Nov. 1 | $15 ages 12+, $10 ages 4-11, free for 3 and under, seniors and veterans | Cash only
Keller Pumpkin Patch | Landscape Systems Garden Center, 1823 Keller Pkwy., Keller | Mon-Sat 7 AM-6 PM through October | Free admission
Fall Storywalk | Colleyville Public Library, 110 Main St., Colleyville | Through Oct. 31 | Free
Keller Lions Club Fall Carnival | Keller Lions Club, 532 Keller Pkwy., Keller | Through Sun., Oct. 25 | Rides and family fun
Red Steagall Cowboy Gathering | Fort Worth Stockyards, Fort Worth | Oct. 23-25 | Chuck wagon arrival Fri at noon, chuck wagon camp Sat, cowboy church Sun at 10 AM | Rodeo, music and poetry shows need tickets
Art Studio (18+) | Grapevine Public Library, Grapevine | 10 AM-1 PM | Free | Library card required
Storytime: Pre-Walkers Mother Goose | Watauga Public Library, Watauga | 10-11 AM | Free
Bounce Time (ages 0-3) | Colleyville Public Library, Colleyville | 10:15-11:15 AM | Free | Caregiver must attend
Bouncing Babies (birth-18 months) | Grapevine Public Library, Grapevine | 10:30-11 AM and 1:30-2 PM | Free | No registration
Mahjong: Open Play (18+) | Grapevine Public Library, Grapevine | 12:30-4:30 PM | Free | Bring your own cards and bags
Anime Club (teens 12-18) | Keller Public Library, Keller | 4:15-5:30 PM | Free
Teen Social Club: Halloween Special (ages 13-17) | Watauga Public Library, Watauga | 5-6 PM | Free
Pumpkin Point Fall Festival | T. Oscar Trevino Municipal Center, 4301 City Point Dr., North Richland Hills | 5:30-8 PM | Free admission | Crafts, games, hayride shuttle and a costume parade
Romanian Food Festival | St. Mary's Romanian Orthodox Church, 3801 Glade Rd., Colleyville | Oct. 23-25 | Fri 5:30-10 PM, Sat 10 AM-10 PM, Sun 9 AM-6 PM | $10 entrance | Free parking and shuttle
Grapevine Ghost Tours | Grape Vine Springs Winery, 409 S. Main St., Grapevine | Fri and Sat at 7 PM | 90-minute walking tour
THE 8TRACKS: Arena Rock Tribute | Rock & Brews, Grapevine, Grapevine | 7 PM
WineYard Uncorked: Van Chapman | The WineYard at Hotel Vin, 215 E. Dallas Rd., Grapevine | 7-10 PM | Free
Grapevine Main LIVE!: PriMadonna (Madonna tribute) | Peace Plaza at Grapevine Main, Grapevine | 7:30 PM | Free
Ultimate Rod Stewart Experience Starring Vic Vaga | Palace Theatre, Grapevine | 7:30 PM | $40-$45 reserved seating
Texas Flood Live | Live at Roanoke Tavern, 309 S. Oak St., Suite 120, Roanoke | 8 PM | $17.85 tickets
Saturday, Oct. 24
Keller Farmers Market | Bear Creek Park, 400 Bear Creek Pkwy., Keller | 8 AM-12 PM
Shred It & Forget It: Community Shredding | Trophy Club Town Hall, 1 Trophy Wood Dr., Trophy Club | 8 AM-12 PM or until trucks are full | Free | Paper documents only, open to everyone
Fall Trash Bash Community Cleanup | Bear Creek Park, 400 Bear Creek Pkwy., Keller | 9-11 AM | Free | Sign up or just show up
Nash Farm Fall Round-Up | Historic Nash Farm, 626 Ball St., Grapevine | 10 AM-2 PM | Free | Free shuttle from Cannon Elementary and the Grapevine Botanical Garden
Prescription Drug Take Back Day | Walmart, 9101 N. Tarrant Pkwy., North Richland Hills | 10 AM-2 PM | Free | Hosted by NRH Police; no needles, inhalers or liquids
Repaint the World: Kids Art Workshop | Southlake Public Library, Southlake | 10 AM-12 PM | Free | All ages, no registration, while supplies last
Trick 'R Treat Train | Grapevine Vintage Railroad, 705 S. Main St., Grapevine | Oct. 24-25 | Sat 10:40 AM, Sun 12:40 and 2:40 PM | $22 per person | Costumes encouraged, about 90 minutes
Tai Chi in the Park | Haslet Community Park, 301 1st St., Haslet | 10:30-11:30 AM
STEM Saturday (ages 5+) | Grapevine Public Library, Grapevine | 11 AM-12 PM | Free | No registration
Chair Meditation for Adults | Watauga Public Library, Watauga | 12:15-1:15 PM | Free | Ages 18+
Bilingual Family Game Time | Watauga Public Library, Watauga | 2-3 PM | Free
LEGO Challenge | North Richland Hills Public Library, North Richland Hills | 2-3 PM | Free | Grade school, LEGOs provided
DiwaliFest: Southlake Festival of Lights | Southlake Town Square, 1400 E. Southlake Blvd., Southlake | 3-10 PM | Free | Free parking in the East and West garages
Fall Festival at Keller Church of Christ | Keller Church of Christ, 205 S. Elm St., Keller | 3-5 PM | Free | Games for kids
National First Responders Day | Trophy Club Town Center, 2240 TX-114, Trophy Club | 4-6 PM | Free | Trunk or treat, K9 demo, fire hose challenge
Bourland Cemetery Lecture & Tour | Keller Public Library, 640 Johnson Rd., Keller | 4-6 PM | Free | All ages, no registration
Southlake Swing Band | Central Market, 1425 E. Southlake Blvd., Southlake | 6-9 PM
Newton Powell Band at Bohemian Bull | Bohemian Bull, 1112 W. Northwest Hwy., Grapevine | 7 PM
WineYard Uncorked: Chaz Marie | The WineYard at Hotel Vin, 215 E. Dallas Rd., Grapevine | 7-10 PM | Free
Grapevine Main LIVE!: Oklahoma Smokeshow (Zach Bryan tribute) | Peace Plaza at Grapevine Main, Grapevine | 7:30 PM | Free
Sunday, Oct. 25
Open Sewing & Fiber Arts Studio (18+) | Grapevine Public Library, Grapevine | 10 AM-1 PM | Free | Library card required
Art Cart | Grapevine Public Library, Grapevine | 10:30 AM-2:30 PM | Free | Crafts with supplies provided
Waggin' Weiner Market | Hoppin' Grapevine, 3540 Grapevine Mills Blvd. N., Grapevine | 12-5 PM | Local and pet vendors, dachshund costume contest | All dog breeds welcome
Super Smash Bros Halloween Tournament | Grapevine Library Esports Academy, Grapevine | 1-3 PM | Free | Grouped by age
TeenTober: Skeleton Fashion Show (teens) | Grapevine Public Library, Grapevine | 2-4 PM | Free
Fall Festival at First Baptist Grapevine | First Baptist Grapevine, 301 E. Texas St., Grapevine | 4-7 PM | Costumes welcome
Trunk or Treat at Keller UMC | Keller United Methodist Church, 1025 Johnson Rd., Keller | 4:30-6:30 PM | Games, crafts and inflatables, trunks open at 6 PM
Fall Festival at Lake Cities Church of Christ | Lake Cities Church of Christ, 280 Indian Creek Dr., Trophy Club | 4:30-6:30 PM | Free food, inflatables, train ride, climbing wall and petting zoo
Trick or Treat Party at FUMC Colleyville | First United Methodist Church, 1000 Church St., Colleyville | 5-7 PM | Free | Hot dogs, cookie decorating, games and a treat walk


